Why shoppers abandon online carts

In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around what to do about it with Joni Sweet at NCR Silver. “If you’re able to capture their email, you […]

Transformation Talk with Chris Hood

I had the privilege to chat with Nicole Jones at Kintone and discuss a few hot topics in today’s business world. Kinetone’s Transformation Talk is an ongoing series featuring leaders who have led impactful change initiatives at organizations of all shapes and sizes. The interview covers the topics of positive leadership, empowering employees, reducing shadow […]

Biggest Digital Marketing Trends for 2016

If you want a great insight on digital marketing trends for 2016, you might want to check out this article by Angela Stringfellow over at Docurated. A panel of 72 marketing professionals outline their personal insights on ways digital marketing may have the largest impact on your business. Add to that the fact that consumer […]