Customer centricity is not a new concept. Until they changed their slogan in 2014, Burger King had been telling customers to “Have it your way” for 40 years. Harry Selfridge, the founder of Selfridge’s department store, coined the phrase “the customer is always right” in 1909. Focusing on pleasing the customer is nothing new. What’s […]
Customer experience and technology must be treated as a shared relationship. At the core of a digital strategy, both must rely on each other to thrive. Creating exceptional experiences depend on businesses understanding these key trends to transform into digitally mature organizations.