more than pretty pictures.For some, a great website is one that is visually appealing. While that is an important aspect, there is so much more to a great website. There’s an entire digital marketing strategy to consider as well. Human centered design is a creative approach to website development that focuses on the users, designing around their needs and requirements at all stages of the user’s experience. This approach enhances effectiveness and efficiency of your website, improves user satisfaction, and ultimately helps generate leads.
At the center of every great design, is a human that needs to engage with it.
We work closely with our clients to help you answer some of these questions:
- How will someone find your website in the first place?
- Have you identified your audience? Who will come to your website?
- Do you know what they came to your website hoping to find?
- Have you communicated with them a clear understanding of who you are and why you are different?
- Does your website design engage with them in meaningful ways?
These are some of the questions you should be asking yourself before embarking on your next web design project. We’ve developed a process that ensures your new website will work to get discovered in search engines, will keep your audience engaged once there, and will communicate your products or services clearly to turn prospects into customers.